Suntory sign (created from ideas gathered through an internal campaign)

On April 13, 2023, two years ahead of the Expo, we launched a campaign titled “Expo Action!” inviting Suntory Group employees (in Japan) to submit ideas that would help boost the Expo and create a lasting legacy for Suntory. We received 278 applications, of which nine are currently being put into action.
One of these is the "Suntory Sign," a gesture based on sign language that represents the Suntory company name, an idea conceived by Rikisha Morishita from the Customer-Oriented Management Promotion Department at Suntory Holdings Limited.

Connecting all Suntorians! The "Suntory Sign" Circle, Invented by an Employee

Created just in time for the Expo, the Suntory sign spontaneously ignites a sense of unity across the company. This sense of unity spreads not just to employees but also to customers, bringing further connection. The Suntory sign holds these very powers.
It shows defiance, an employee’s challenge and passion that mirror the spirit of Yatte Minahare (a phrase that embodies founder Shinjiro Torii's pioneering spirit and bold pursuits of dreams).