Privacy Policy

Suntory Holdings Limited and the Suntory group companies adopting this Privacy Policy* (hereinafter Suntory Holdings Limited and those group companies are collectively referred to as "Suntory Companies") hereby declare that they prepare and comply with this Privacy Policy with regard to personal information and specific personal information (including individual numbers and personal information containing individual numbers) (hereinafter collectively referred to as "Personal Information") and handle your Personal Information safely and appropriately.

For the details of the handling of your Personal Information,
see the attached "Handling of Customers' Personal Information.",and
for how to make a request for Disclosure, etc. and the contact for such request, see "Contact Us"

1. Compliance with laws and regulations

When handling Personal Information, the Company shall comply with the Act on the Protection of Personal Information (hereinafter referred to as the "Personal Information Protection Act"), the Act on the Use of Numbers to Identify a Specific Individual in Administrative Procedures (hereinafter referred to as the "My Number Act") and other relevant laws, ordinances, guidelines, and this Privacy Policy.

2. 2. Collecting Personal Information

Suntory Companies shall collect Personal Information using proper and fair means, and unless permitted by law as an exception, it shall (i) explicitly specify the specific purpose of use to you or disclose it to the public in advance, or (ii) promptly notify you of that purpose of use or disclose it to the public once each of the Suntory Companies has collected Personal Information.

Suntory Companies shall collect Personal Information within the scope necessary for achieving the purpose of use determined in advance.

Unless permitted by law as an exception, Suntory Companies shall obtain your consent to do so prior to collection of sensitive personal information.

3. Use of Personal Information

Unless permitted by law as an exception, Suntory Companies shall use Personal Information within the scope necessary for achieving the purpose of use determined in advance.
Suntory Companies shall use specific personal information for the purpose of use determined within the scope permitted by law.

4. Provision of Personal Information

Unless permitted by law as an exception, Suntory Companies shall not disclose or provide Personal Information to a third party other than those to which it outsources its handling, those with which it shares it, and those which takes over its business without the consent of the relevant individual.

Unless permitted by law as an exception, Suntory Companies shall obtain the prior consent of the relevant individual when providing Personal Information to third parties in foreign countries.

5. Management and Protection of Personal Information

Suntory Companies shall take the necessary and appropriate safety measures to ensure the secure management of Personal Information which is collected or to be collected by Suntory companies, including the prevention of leakage, loss, and damage. It shall also exercise the necessary and appropriate supervision over the employees who handle Personal Information or those to which the Company entrusts with its handling.

Suntory Companies shall promptly discard or delete Personal Information if it has achieved the purpose of use thereof and the period of storage prescribed by governing laws and regulations has expired.

6. Disclosure, correction, etc. of Personal Information

If the disclosure, etc. of Personal Information is requested by the relevant individual, etc., Suntory Companies shall take action according to the provisions of relevant laws and regulations.

* "Suntory Companies" refer to the following companies:
Suntory Holdings Limited
Suntory Beverage & Food Limited
Suntory Products Limited
Suntory Foods Limited
Suntory Beverage Solution Limited
Suntory Wellness Limited
Suntory Spirits Limited
Suntory Business Systems Limited
Suntory System Technology Limited
Suntory Global Innovation Center Limited

  • Established on April 1, 2009
  • Last revised on April 1, 2024

Handling of Customers' Personal Information

[Introduction]

This Privacy Policy applies to your personal information and informative data collected directly or indirectly by Suntory Companies in connection with your use of the products and services provided by Suntory Companies and the products and services, etc. provided by business operators affiliated with Suntory Companies (hereinafter collectively referred to as the "Subject Service").
Note that if any matter determined by Suntory Companies in addition to this Privacy Policy in connection with the handling of Personal Information for each service is inconsistent or contrary to this Privacy Policy, such matter shall prevail over this Privacy Policy.

Make sure to carefully read and consent to this Privacy Policy as well as the terms of use, etc. of the Subject Service before using the Service.
When you start to use the Subject Service, Suntory Companies deem that you understand the content of this Privacy Policy that explains the collection, use, provision and storage of your Personal Information.

*In this Privacy Policy, "Suntory Companies" refer to the following companies:
Suntory Holdings Limited
Suntory Beverage & Food Limited
Suntory Products Limited
Suntory Foods Limited
Suntory Beverage Solution Limited
Suntory Wellness Limited
Suntory Spirits Limited
Suntory Business Systems Limited
Suntory System Technology Limited
Suntory Global Innovation Center Limited

In this Privacy Policy, "Suntory Group Companies" refers to Suntory Holdings Limited and its domestic subsidiaries that are consolidated or accounted for by the equity method and the Suntory Foundation for the Arts.

[Personal Information Items to Be Collected]

In this Privacy Policy, "Personal Information" means the information that can identify a specific individual (including the information that can be easily compared with other information to identify a specific individual) or the information that contains an individual identification code.
"Informative data" in this Privacy Policy means the information related to a living individual that does not fall under Personal Information.
If Suntory Companies manage informative data in a way that can easily compare it with Personal Information, such informative data falls under "Personal Information."

The examples of the Personal Information and informative data to be collected by Suntory Companies are as follows:

Information falling under Personal Information

Your name, face picture, etc.
Address, telephone number, email address, date of birth, etc. combined with name, etc.

Information falling under informative data

  • Cookie data and information using technology similar to Cookie
  • Terminal identifier and terminal information
  • Type and version of browser, operation system and IP address
  • User ID for services
  • Attribute information (information on interest and concern, record of the usage of services, etc., purchase record, access record, search record, etc., advertisement viewing log data, TV viewing data, research panel data, questionnaire results, positional information, information on actions on websites, the Internet and other electronic networks and the results of analysis thereof, etc.)

[Purpose of Use of Personal Information to Be Collected]

Unless permitted by law as an exception, Suntory Companies collect and use your Personal Information for the purpose of use specified below. However, Suntory Companies will not collect and use specific personal information beyond the purpose of use permitted under the My Number Act.
The items shown in "Attached Information (1)" below are excluded from the scope of this section and will be collected and used for the purpose of use specified in such attached information.

1. Operation of the Subject Service, etc. used by customers, provision of information and response to inquiries in association of operation

For example,

  • Confirmation of user qualification for the Subject Service
  • Provision of login function for the Subject Service (identity verification, entry assistance, maintenance of connection status, etc.)
  • Determination of winners by lottery for the Subject Service and dispatch of gifts, rewards or products
  • Transmission and sending of email magazines, etc. for the Subject Service
  • Settlement of the price of products for the Subject Service
  • Provision of guidance and information related to the Subject Service
  • Collaboration between Subject Services
  • Provision of after-sales service
  • Response to your inquiries related to the products, services, advertisement, etc. of Suntory Group Companies

For the above purposes, Suntory Companies may integrate your opinions, attribute information and other informative data into Personal Information and analyze and utilize it.

2. Distribution of advertisement according to customers' concerns and tastes

For example,

  • Advertising, distribution and dispatch of advertisement, etc. through websites and applications, or by email, direct mail or other means in connection with the products and services of Suntory Group Companies and its affiliated companies

For the above purposes, Suntory Companies may integrate your cookie data, attribute information (including information on interest and concern, purchase record and questionnaire results, etc.) and other informative data into Personal Information and analyze it to measure the effect of advertisement and optimize and customize the contents and advertisement to be provided according to your preference.

3. Improvement and new development of products and services of Suntory Group Companies

For example,

  • Improvement of existing products and services of Suntory Group Companies and its affiliated companies
  • Development of new products and new services by Suntory Group Companies and its affiliated companies
  • Request for answering questionnaires

For the above purposes, Suntory Companies may integrate your cookie data, attribute information (including information on interest and concern, purchase record and questionnaire results, etc.) and other informative data into Personal Information and analyze and utilize it.

4. Investigation and prevention of, and response to, unfair acts, etc.

For example,

  • Considering the measures to prevent, investigate and respond to frauds, cyber attacks and other illegal or unfair acts to protect the rights and interests of Suntory Group Companies or third parties and other measures to improve the soundness of transactions

For the above purposes, Suntory Companies may integrate your opinions, attribute information and other informative data into Personal Information and analyze and utilize it.

5. Management of business partner information

6. Other

For example,

  • Use in accordance with the terms of use provided for the Subject Service
  • Purpose of use determined by Suntory Group Companies for each service in addition to this Privacy Policy.

[Receipt and Provision of Personal Information]

1. Receipt and Provision of Personal Information in Suntory Group Companies (for Joint Use)

Suntory Companies may jointly use your Personal Information within the Suntory Group Companies as provided below. In addition to the cases provided below, if Suntory Companies use your Personal Information jointly with a third party, Suntory Companies will clearly state in each individual case that the information is used jointly.
The items shown in "Attached Information (2)" below are excluded from the scope of this section and will be jointly used in accordance with such attached information.

(a) Items of Personal Information to be jointly used

Personal Information specified in the "Personal Information Items to Be collected"

(b) Scope of joint users

Suntory Group Companies

(c) Purpose of use by joint users

Purpose specified in "Purpose of Use of Personal Information to Be Collected"

(d) Name, address and representative of the party responsible for the management of Personal Information to be jointly used

Personal Information collected by:

2. Receipt and provision of informative data in the Suntory Group Companies

Suntory Companies receive and provide your informative data within the Suntory Group Companies and link such informative data with your Personal Information and use it for the purpose specified in "Purpose of Use of Personal Information to Be Collected."

3. Receipt and provision of Personal Information to persons outside the Suntory Group Companies

Unless permitted by law as an exception, Suntory Companies may, with your consent, provide Personal Information to affiliated business operators (including business operators engaged in the operation of a data management platform or digital platform, etc., the distribution of advertisement and information analysis, etc. or the handling of purchase information on Suntory Group Companies' products or related products) to the extent necessary to achieve the purpose specified in "Purpose of Use of Personal Information to Be Collected."
In this case, name, address and other information that can independently identify a specific individual are excluded from the Personal Information to be provided, unless such information is necessary to achieve the purpose specified in "Purpose of Use of Personal Information to Be Collected."
Suntory Companies provides Personal Information only to the minimum extent necessary to achieve the purpose specified in "Purpose of Use of Personal Information to Be Collected" and take necessary and appropriate measures to prevent the recipient of the information from using it for any unfair purpose.

*Provision of de-identified information

Suntory Companies provide your de-identified information (including purchase information, sex, age and other items of Personal Information) collected from a third party by uploading it to the server for the purpose specified in "Purpose of Use of Personal Information to Be Collected."

4. Provision of specific personal information

Suntory Companies will not provide specific personal information to any third party, unless it is permitted under the My Number Act.

[Matters Related to Procedures for Meeting Requests for Disclosure, etc. and Matters Related to the Contact for Complaints]

If you or your agent make a request for the provision or disclosure of the purpose of use of your Personal Information (including disclosure of the record of provision to third parties), correction, addition or deletion of the content thereof, suspension of use, deletion or suspension of provision to third parties (hereinafter collectively referred to as "Disclosure, etc."), we will appropriately meet such request in accordance with law.
For how to make a request for Disclosure, etc. and the contact for such request, see "Contact Us"

[Personal Information Handling System and Matters Related to Measures Taken]

1. Preparation of the basic policy

To ensure the proper handling of personal data (including personal information which is collected or to be collected by Suntory companies and is intended to be compiled in a personal information database or the equivalent; The same shall apply hereafter.), we have prepared the basic policy about "compliance with relevant laws, regulations, guidelines, etc." and "contact for inquiries and complaints."

2. Development of disciplines for the handling of personal data

We have prepared the personal data handling rules providing how to handle personal data in each stage of collection, use, storage, provision, deletion, disposal, etc.

3. Organizational security control measures

  1. We appoint the person responsible for the handling of personal data and clearly specify the employees handling personal data and the scope of personal data handled by such employees and also have a system of reporting rules to the responsible person any fact or sign of a breach of law or the handling rules.
  2. We regularly perform self-inspection on the handling of personal data and conduct audits by other departments or external parties.

4. Personnel security control measures

  1. We regularly perform training for employees about the matters to be noted for the handling of personal data.
  2. The Rules of Employment provide for matters related to the maintenance of confidentiality of personal data.

5. Physical safety control measures

  1. We control employees' entry to and exit from the area where personal data is handled and restrict the devices, etc. brought into that area and also take measures to prevent any unauthorized person's access to personal data.
  2. We take measures to prevent the theft or loss, etc. of devices handling personal data, electronic media, books and other items. When carrying those devices, electronic media, etc. in or outside the office, we take a measure to prevent personal data from being identified easily.

6. Technical security control measures

  1. We perform access control and thereby limit the persons in charge and the scope of personal information database, etc. handled.
  2. We have introduced a system to protect the information system handling personal data from unauthorized access by external parties or unauthorized software.

7. Understanding of external environment

In principle, Suntory Companies retain your Personal Information in Japan. When using an external cloud service or entrusting operations to a contractor, your Personal Information may be handled in a foreign country. Even in this case, we take appropriate and reasonable security control measures with the understanding of the personal information protection system of the relevant country.

[Attached Information (1)]

Type of Personal Information:
Shareholder information
Purpose of use:
Exercise of rights and performance of obligations under the Companies Act, provision of benefits by the issuing company to shareholders, implementation of measures to ensure a smooth relationship between shareholders and the company from the perspective of the association and its members, preparation of shareholders' data based on the standard prescribed under laws and regulations and management of shareholders.

[Attached Information (2)]

1. Personal Information of customers who have inquired about Starbucks Chilled Cup (hereinafter referred to as "Starbucks Chilled Cup") (including the information of customers who have inquired at Starbucks Coffee Japan, Limited, Takanashi Milk Products Co., Ltd. and Takanashi Milk Products Sales Co., Ltd.)

(a) Items of Personal Information to be jointly used

Name, address, telephone number and other personal information collected from customers when they inquire about Starbucks Chilled Cup at Starbucks Coffee Japan, Limited, any Suntory Group Company listed in (b) below, Takanashi Milk Products Co., Ltd. or Takanashi Milk Products Sales Co., Ltd.

(b) Scope of joint users

Suntory Holdings Limited
Suntory Beverage & Food Limited
Suntory Products Limited
Suntory Wellness Limited
Suntory Spirits Limited
Suntory Business Systems Limited
Suntory System Technology Limited
Suntory Global Innovation Center Limited
Suntory Foods Limited
Suntory Beverage Solution Limited
Suntory Field Expert Company Limited
Suntory Corporate Business Limited
Okinawa Suntory Limited
Suntory Foods Okinawa Limited
Suntory Foundation for the Arts
Suntory Allied Limited
Starbucks Coffee Japan, Limited
Takanashi Milk Products Co., Ltd
Takanashi Milk Products Sales Co., Ltd.

(c) Purpose of use by joint users

Response to inquiries from customers about Starbucks Chilled Cup
Storage of the record of response by each company
Request for questionnaire for the purpose of improving the quality of products and services

(d) Name, address and representative of the party responsible for the management of Personal Information to be jointly used

Suntory Beverage & Food Limited
(For the address and name of representative, see here [Overview | About Us | Suntory Beverage & Food (suntory.co.jp)].)

2. Personal Information of customers who have inquired about products developed jointly by Starbucks Corporation and the Suntory Group other than Starbucks Chilled Cup (hereinafter referred to as the "Joint Development Products") (including the information of customers who have inquired at Starbucks Coffee Japan, Limited)

(a) Items of Personal Information to be jointly used

Name, address, telephone number and other personal information collected from customers when they inquire about the Joint Development Products at Starbucks Coffee Japan, Limited or any Suntory Group Company listed in (b) below.

(b) Scope of joint users

Suntory Holdings Limited
Suntory Beverage & Food Limited
Suntory Products Limited
Suntory Wellness Limited
Suntory Spirits Limited
Suntory Business Systems Limited
Suntory System Technology Limited
Suntory Global Innovation Center Limited
Suntory Foods Limited
Suntory Beverage Solution Limited
Suntory Field Expert Company Limited
Suntory Corporate Business Limited
Okinawa Suntory Limited
Suntory Foods Okinawa Limited
Suntory Foundation for the Arts
Suntory Allied Limited
Starbucks Coffee Japan, Limited

(c) Purpose of use by joint users

Response to inquiries from customers about Starbucks Chilled Cup
Storage of the record of response by each company
Request for questionnaire for the purpose of improving the quality of products and services

(d) Name, address and representative of the party responsible for the management of Personal Information to be jointly used

Suntory Beverage & Food Limited
(For the address and name of representative, see here [Overview | About Us | Suntory Beverage & Food (suntory.co.jp)].)

3. Personal Information of customers who have inquired about Suntory brand products sold by MEGMILK SNOW BRAND Co., Ltd. (including the information of customers who have inquired at MEGMILK SNOW BRAND Co., Ltd.)

(a) Items of Personal Information to be jointly used

Name, address, telephone number, age, sex, email address, etc.

(b) Scope of joint users

Suntory Holdings Limited
Suntory Beverage & Food Limited
Suntory Products Limited
Suntory Wellness Limited
Suntory Spirits Limited
Suntory Business Systems Limited
Suntory System Technology Limited
Suntory Global Innovation Center Limited
Suntory Foods Limited
Suntory Beverage Solution Limited
Suntory Field Expert Company Limited
Suntory Corporate Business Limited
Okinawa Suntory Limited
Suntory Foods Okinawa Limited
Suntory Foundation for the Arts
Suntory Allied Limited
MEGMILK SNOW BRAND Co., Ltd.

(c) Purpose of use by joint users

Response to inquiries from customers about Suntory brand products sold by MEGMILK SNOW BRAND Co., Ltd.
Storage of the record of response by each company
Request for questionnaire for the purpose of improving the quality of products and services

(d) Name, address and representative of the party responsible for the management of Personal Information to be jointly used

Suntory Beverage & Food Limited
(For the address and name of representative, see here [Overview | About Us | Suntory Beverage & Food (suntory.co.jp)].)

4. Personal Information of customers who have inquired at Suntory Vending Machine Customer Center

(a) Items of Personal Information to be jointly used

Name, address, telephone number, age, sex, email address, etc.

(b) Scope of joint users

Suntory Beverage & Food Limited and its domestic subsidiaries
Suntory Holdings Limited
Suntory Business Systems Limited

(c) Purpose of use by joint users

Response to inquiries from customers
Storage of the record of response by each company
Request for questionnaire for the purpose of improving the quality of products and services

(d) Name, address and representative of the party responsible for the management of Personal Information to be jointly used

Suntory Beverage & Food Limited
(For the address and name of representative, see here [Overview | About Us | Suntory Beverage & Food (suntory.co.jp)].)